Please contact Matt Jennings for all questions relating to advertising sales. He can be reached at middmag@middlebury.edu or at 802-443-5670.
Advertising Deadlines
Spring
Publish date: April 30
Space reservation: March 1
Ad materials due: March 10
Summer
Publish date: July 28
Space reservation: June 1
Ad materials due: June 10
Fall
Publish date: Oct. 24
Space reservation: September 1
Ad materials due: September 10
Winter
Publish date: February 3
Space reservation: December 1
Ad materials due: December 10
General Ad Sizes
Trim Size: 9” x 10.875”
Standard Units, Non-Bleed
Full Page (Bleed) 9.25” x 11.125”
Full Page 7.875” x 9.625”
2/3 Page 5.1956” x 9.625”
1/2 Page Horizontal 7.875 x 4.7606”
1/2 Page Vertical 5.1956” x 7.1951”
1/3 Page Square 5.1956” x 4.7606”
1/3 Page Vertical 2.5156” x 9.625”
1/4 Page Horizontal 7.875” x 2.2746”
1/4 Page Vertical 2.5156” x 7.1951”
1/6 Page Vertical 2.5156” x 4.7108”
1/6 Page Horizontal 5.1956” x 2.2808”
1/12 Page Square 2.5156” x 2.2746”
Real Estate Ad Sizes
Trim Size: 9” x 10.875”
Standard Units
Full Page (Bleed) 9.25” x 11.125”
Full Page 7.875” x 9.625”
1/2 Page Horizontal 7.875 x 4.7606”
1/2 Page Vertical 5.1956” x 7.1951”
1/4 Page Horizontal 7.875” x 2.2808”
1/4 Page Vertical 3.852” x 4.7619”
1/8 Page Horizontal 3.8542” x 2.2808”
General Ad Rates
Black & White
1X 2X 4X
Page $1300 $1195 $1105
2/3 Page 970 890 820
1/2 Page 705 650 600
1/3 Page 620 570 525
1/4 Page 390 360 330
1/6 Page 340 310 290
1/12 Page 210 190 160
Classifieds $2.00 1.85 1.70 Rates are per-word. 10 word minimum.
Classified ads are prepaid. Blind box available for $10.00
Four Color
1X 2X 4X
Page $1790 $1650 $1525
2/3 Page 1350 1240 1125
1/2 Page 1000 915 850
1/3 Page 910 840 780
1/4 Page 580 540 490
1/6 Page 500 470 430
1/12 Page 310 250 220
COVERS (upon availability and approval of publisher):
Cover 3 $2510 $2310 $2130
Cover 4 $2840 $2610 $2405
Real Estate Rates
BLACK & WHITE Real Estate rates include ad layout and production plus one Black & White scan.
1X 2X 4X
Page $1520 $1420 $1335
1/2 Page 800 750 700
1/4 Page 450 425 395
1/8 Page 265 250 230
Print ready materials will receive a 15% discount off the rates shown.
Four Color
Real Estate rates include ad layout and production plus one 4-color scan.
1X 2X 4X
Page $2085 $1950 $1830
1/2 Page 1180 1100 1040
1/4 Page 725 685 645
1/8 Page 475 450 430
Print ready materials receive a 15% discount off the rates shown.
Printing Production Requirements
Computer-Generated Digital File Guidelines
- PDF files are preferred but must be PDF X1A compliant. Transparencies must be flattened in the PDF format. For PDFs, use the settings, “PDF X1A” or “Press Quality”. Files may also be furnished as ESP or TIFF.
- This publication prints on uncoated paper stock, therefore any ink coverage should not exceed 260% total ink ( sum total of c, m, y, and k values) and mid-tones should be opened up to a bit due to the specific characteristics of uncoated paper.
- Color ads must have all spot color converted to process color.
- Digital images must be 300 dpi, and sized appropriately (100 percent). Line art scans should be at 1200 dpi.
- Files can be sent as e-mail attachments to: thinkup@comcast.net. Be sure to include the advertiser’s name in the file name and the subject line of the e-mail so that we can identify the ad.
- Ads can also be furnished on CD or DVD. Ads must be accompanied by a proof. Send only copied files, not original files.
Ad Production Charges:*
Full Page…………………………….…$295.00
2/3 Page………………………… ….….$260.00
1/2, 1/3 Page……………………………$140.00
1/4, 1/5, 1/6 Page…………………….…..$90.00
1/8, 1/10, 1/12 Page………………………$60.00
* includes typesetting and layout/design of ad.
Additional scans: $35.00
Additional charges will be billed at a rate of $65/hr, with a 30-minute minimum. (advertiser’s alterations beyond the second proof, custom artwork, re-sizing, reproducing ads)
Billing
Payment is due net 30 days. A 1.5 percent finance charge will be added to the balances after 30 days and for each 30 day period overdue.
Print-ready Discount
A 15 percent discount will be recognized to advertisers providing completely print ready materials. No discount recognized if there is ANY additional production.